From about 15 minutes in ... they talk about his older market and potential longevity (not the most fulsome in their praise) but then interview a Sony "anonymous" employee who talks about how Sony really wanted Damien to win because of the prospects of better sales compared to Casey Donovan and the risk of a huge flop with Jessica because her market can afford only to buy singles not full priced albums.
Very interesting. Not that surprising, though. They know who has the buying power and it is all about the bottom line. The other thing is that the older market is not fickle and rushing over to the latest "big thing" every few months.